Executive to-be Coaching

When you look back on where you were on January 1, 2019 and compare it to where you were on January 1, 2020, are you happy with what you accomplished? Did you move ahead as much as you hoped? Did you move ahead at all?

While many say that the New Year is an artificial date and doesn’t mean much, we also know that any time is a good time to start fresh. How would you like to plan your year so that on January 1, 2021 you will be in awe of how much you accomplished in just one year?

Planning and executing is why some people get ahead while others flounder. I call it “Executive To Be” coaching because the people who become executives are people who have a plan and don’t let anything get in their way. Like Randy Pausch said, “The brick walls are there for a reason. The brick walls are there to give us a chance to show how badly we want something.”

Do you want to be unstoppable? Set up a free 15-minute planning session now by filling in the form!

Jessie Potter said, “If you always do what you’ve always done, you always get what you’ve always gotten.” If you are happy with how 2019 worked out for you, keep on doing what you did. But if you think that you did not quite live up to your potential in 2019, perhaps you should try something different in 2020.

A fair question at this point would be to ask what you might do differently? In this coaching, in addition to helping you map out your year so that you can be truly successful, you will work on two main areas. The first is called “job crafting”. As Dr. Amy Wrzesniewski, who created the idea wrote, job crafting is a way to turn the job you have into the job you want. Job crafting alone will not get you a new job, but it will make you much happier in your job, and since you design the job it will make you better at your job. And people who are happy and do their job well generally get promotions. Freelancers who are happy and perform well generally get more work and can command higher fees. If you job craft well you will move forward in your career!


I want to talk more about job crafting but I first, I told you that there are two main areas. Job crafting is the first, the second is building your psychological capital. You probably already heard of human capital which is mostly about what you know, you built most of your human capital in school learning lots of “stuff”. You also built your human capital on the job when you learned what to do and became an expert at doing it. You have also built social capital by meeting people and learning who knows what. You have many people that you can turn to for help in many different areas. If you are really good at building social capital, you also know who to ask to get in touch with other people who can help you. Psychological capital is all about you. It is who you are and, more importantly, who you are becoming.


When you build your psychological capital you will have the confidence to succeed at challenging tasks because you know that you can do it. And just like human capital and social capital can stay with you forever with just a little maintenance, so does psychological capital. Once you build it up it will be with you until you finish your career. When you have more psychological capital you have more perseverance toward your goals, that means you will work harder to achieve your goals and you will bounce back faster after you stumble.

Are you ready to start crafting your job and building your psychological capital? If you are truly ready, set up a free 15-minute session with Shaya by filling in the form below.

Let’s get back to job crafting. There are three different types of job crafting – task crafting, relationship crafting and cognitive crafting. The name of each one pretty much tells you what each one is about. In task crafting you change the things you do at work. At first blush, you may think that this doesn’t apply to you because you have to take care of x, y and z tasks at work. But think of the kid who sweeps the floor at McDonalds. He could just clear the tables and sweep the floor and he would be unremarkable. But what if he smiled at each customer and asked if they enjoyed the meal. He is taking on a new “task” but it is exactly these kinds of things that help people get noticed by management and get promoted. This shows that task crafting can be very subtle and very powerful. What do you think you could change or add at work that will get you noticed?

The second kind of task crafting is relationship crafting. Here we change who we talk to at work and perhaps how we talk to them. Imagine asking for a promotion from your boss if you usually avert your eyes when you see her in the hallway versus asking for a promotion after you give her a big smile and ask about her weekend when you see her in the hallway. Of course, none of this is rocket science but if you are mindful about what you are doing and you have a long-term plan for everything that you do, you are more likely to get the results that you want.

The last aspect of job crafting is cognitive crafting. Changing the way you think about your work. Are you just a cashier at Walmart or are you helping people buy products that will help them look good, feel good and live a better life? How you think about your job is all up to you.

Are you ready to radically change your job? A free 15-minute session will get you on your way! Sign up here.

I want to talk more about psychological capital, but first, I hate when I read to the bottom of these kind of pages and they never give you the price. I will never do that!

Here is the deal. If you sign up before January 31, 2020, you will pay $200 for 4 half-hour sessions the first month you sign up (hopefully we will finish those in January but it might spill over into February). How much do you think your promotion will be worth?

Then, if you would like, we can talk once each month the rest of the year and it will be $50 for each session.

By the way, if you wait until after January 31st, I will charge my usual price of $250 for 4 sessions or $75 per session.

As always, if it does not work out between us, I will refund your money for the unused sessions.

Anyway, back to psychological capital. Dr. Fred Luthans developed the whole idea and argued that when companies have people with a lot of psychological capital (PsyCap for short) have a competitive advantage. And individuals who have high levels of PsyCap are healthier and happier. PsyCap has four components that Dr. Luthans gave the acronym HERO – hope, optimism, resilience and efficacy. The good news is that all four of those can be increased through coaching. Increase these four attributes and you increase your PsyCap. And when you increase your PsyCap, you will have a competitive advantage.

Again. The first step is to sign up for a 15-minute free, no obligation free session. If we hit it off, you pay just $200 for four 30 minute sessions. (After January 31st it goes up to $250.) I am also offering a meeting a month to help you stay on track. Again, the first step is fill in the form below to sign up for the free consultation.